theschoolof.design


Image

the most successful companies are the ones that embrace
human centered design processes.

Think of an important challenge/problem you want to solve! - preferably digital or a service design challenge with an important digital component. 

1. a challenge

your company has an untapped challenge about your clients or/and employees or/and partners

2. a toy

play a little with the form below, try to be as descriptive as possible in each field of the form.

3. a starting point

you will instantly receive a representation of your challenge, so you can address it in the near future.

  • put a name for your challenge, brand your idea!
  • describe the origin of the problem, the jobs the company or the company's clients have to get done, the pains you or your clients are facing, the gains you or your clients are trying to get done.
  • focus on your need or your clients' need. explain the benefits you're trying to get for your company or for the people who interact with your company - clients, employees or/and partners.
  • what is the expected outcome? is it an app, a digital platform, an experience, a physical or a digital product, or both physical and digital experience?