SPECIALIST COURSE

Design research


Deep dive in practical, hands-on course on
customer discovery, interviews and other
design research tools

SPECIALIST COURSE

Design research

Deep dive in practical, hands-on course on customer discovery, interviews and other deisgn research tools


WHY SHOULD YOU JOIN THIS COURSE?

  Interviewing is not as easy at it seems.

  Design interviews are different from market research or traditional “let’s talk to our clients” approaches.

  You’ll be part of a team and you’ll learn while doing research on a real topic.

  Interviewing this is a skillset that needs practice, it is not an individual self paced activity.

  We take time to give you individual fedback on your interviewing skills so that you cand improve and get more confident and comfortable at this.


WHY SHOULD YOU JOIN THIS COURSE?

  Interviewing is not as easy at it seems.

  Design interviews are different from market research or traditional “let’s talk to our clients” approaches.

  You’ll be part of a team and you’ll learn while doing ressearch on a real topic.

  Interviewing this is a skillset that needs practice, it is not an individual self paced activity.

  We take time to give you individual fedback on your interviewing skills so that you cand improve and get more confident and comfortable at this.


WHY RESEARCH IN DESIGN?


Mostly because the design process is a human centered one, focusing on understading people and creating solutions, as products, services or experiences for their needs. That means designers has to understand their clients’ behaviour and needs.


WHY RESEARCH IN DESIGN?

Mostly because the design process is a human centered one, focusing on understading people and creating solutions, as products, services or experiences for their needs. That means designers has to understand their clients’ behaviour and needs.

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IN A NUTSHELL

  1 month online program

  Cohort of 25 people

  Working in teams of 5 people on real research & discovery cases

  8-10 hours workload

  2 weekly calls - 1 course of 2 hours, 1 debrief call of 1 hour

  When: June 2022

  Fee: 1.000 eur

  Alumni fee: 500 eur


IN A NUTSHELL

  1 month online program

  Cohort of 25 people

  Working in teams of 5 people on real research & discovery cases

  8-10 hours workload

  2 weekly calls - 1 course of 2 hours, 1 debrief call of 1 hour

  Fee: 1.000 eur

  Alumni fee: 500 eur

  When: April-May 2022


PROFESSORS


PROFESSORS


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Catalina is a self made designer, with a strong background in building digital experiences, leading the design and creation of products such as ING’s internet banking in Romania or FIFA WorldCup 2018, as a lead designer in the Romanian Electronic Arts Studio.

She’s been also creating learning experiences in UX Design since 2017, be it as part of Informal School of IT, Romanian Association for UX, in house for companie, or, since 2019, for what is now known as The School of Design which she co-founded and coordinates.

For this course, together with Manuela she designed an experienced aimed at giving you the lenses you need to become a better researcher.


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Manuela Zipiși is a storyteller/journalist gone UX Designer with a focus on UX Research.

She reads books on paper, likes black & white films and photos and still believes in magic. Especially in the magic of empathy and active listening.

Manuela has the right skills, patience and human focus, to give you everything she learnt in more than 10 years of listening, looking and telling stories of people’s lives, capturing the essence.

For the past 1.5 years he’s been succesfully conducting discovery & testing interviews, while also working hand in hand with designers to bring to life appreciated products.


MAIN PILLARS OF THIS COURSE

1. Empathy

Empathy is one of the golden keys in understanding human ecosystems and generating meaningful solutions and products during the design process.
In this course you will discover empathy can be easily exercised in day to day life and how you can do it.

2. The art of listening

Research in all its complexity is also about knowing how to see and knowing how to listen. Being an active listener and being able to not say anything in order to really listen to another human being is more difficult than we imagine.

3. Creating your own war stories

We’ll look at examples about how ofter researchers encountere challenges and rejections and how they turn it around. Most of the times failing is even more important than wining.

4. Body language

We should not neglect the importance of how our bodies enhance and transmit our thoughts and feelings.

5. Role playing

The interviewer and the observer.
Differences and why is important to master both. The mise en scene of an interview: necessary steps: before-during-and after the interview


FOR WHO IS THIS COURSE

For designers, be it beginners or specialized in some other area of design. Or for those who want to advance their research skills.

For non designers, product managers, project managers, devs, whoever is involved in bringing products and services to life or has a connection, direct or indirect, to customers, and want to learn and practice how to better understand customer’s frictions, needs and behaviour

We’ll start with an overview about research in design, previous knowledge is not mandatory.

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