SPECIALIST COURSE

Game design


Deep dive in practical, hands-on course on
gamification applied in the corporate learning
space.

SPECIALIST COURSE

Game design

Deep dive in practical, hands-on course on gamification applied in the corporate learning space.


WHY SHOULD YOU JOIN THIS COURSE?

  Gain a better understanding on what gamification is and its applicability in the workspace

  Learn how to apply gamification principles when designing experiences for the corporate environment

  Be part of an end-to-end design experience, where you put everything you learn into practice

  You’ll be part of a team and you’ll have to design a gamified product based on a brief 


WHY SHOULD YOU JOIN THIS COURSE?

  Gain a better understanding on what gamification is and its applicability in the workspace

  Learn how to apply gamification principles when designing experiences for the corporate environment

  Be part of an end-to-end design experience, where you put everything you learn into practice

  You’ll be part of a team and you’ll have to design a gamified product based on a brief 


WHY GAME DESIGN


There is a reason why games work, why they are so engaging, often to the brink of addiction. It’s the mechanics behind them, how they’re built to appeal to the players. Applying those principles to business can have a big impact and we’re going to show you how.


WHY GAME DESIGN

There is a reason why games work, why they are so engaging, often to the brink of addiction. It’s the mechanics behind them, how they’re built to appeal to the players.

Applying those principles to business can have a big impact and we’re going to show you how.

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IN A NUTSHELL

  1 month online program

  Cohort of 25 people

  Working in teams of 5 people on real research & discovery cases

  8-10 hours workload

  2 weekly calls - 1 course of 2 hours, 1 debrief call of 1 hour

  When: June 2022

  Fee: 1.000 eur

  Alumni fee: 500 eur


IN A NUTSHELL

  1 month online program

  Cohort of 25 people

  Working in teams of 5 people on real research & discovery cases

  8-10 hours workload

  2 weekly calls - 1 course of 2 hours, 1 debrief call of 1 hour

  Fee: 1.000 eur

  Alumni fee: 500 eur

  When: April - May 2022


PROFESSORS


PROFESSORS


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Alex has a passion for games since he remembers himself. He has a bachelor in Economics and started on the entrepreneurial path in 2015 as a coach and learning designer.

Gabriela was formally trained in Psychology, but her most fulfilling educational experience was in the Alternative University, a place where she was able to design her own learning journey. She worked in alternative education for 4 years before starting her entrepreneurial journey.

Since they founded Playlearn in 2017, Alex and Gabriela have been gamifying organisational learning experiences for companies such as Uipath, KPMG, Telekom or BCR. They have acquired substantial experience in transforming processes such as Onboarding, L&D and Community Building into fun and engaging experiences for the company employees. They strongly believe that through game mechanics, HR processes can not only become more fun, but also more efficient.


CONTENT

1. Gamification & Game Design

Understand the core differences, how they work and how they can benefit business and learning. We’ll look underneath what makes a game successful and how games are connected to motivation and behavioral change.

2. Types of players

What drives people to play games and how are they different from each other? How can we appeal to their motivators, how can we engage them?

3. Gamification for learning

How can gamification make learning better? We’ll look at the intersection of how people learn best and what games can bring to the mix.

4. Creating a game

We’ll roll up our sleeves and create a gamified product based on a brief. You’ll get to apply everything you’ve learned. You will test, iterate, reiterate, core ingredients of creating good games.


FOR WHO IS THIS COURSE

For designers (product, UX, CX, SX, etc) who want to learn all the ins and outs of game design and gamification.

For product managers, product owners or project managers who need to understand more about why game principles and dynamics are important to build enjoyable products.

For everybody else who loves games and wants to learn how to bring to life a game.

Apply for Game Design

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